Target group finder

    The matching buyers - automatically identified.

    DeepImmo analyses neighbourhood and inbound regions and suggests the matching buyer and tenant target groups for every property - ready for direct marketing.

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    Nachbarschaft
    Zuzugsregionen

    Welche Personengruppen leben in unmittelbarer Nähe der Immobilie - innerhalb eines 5-Minuten-Fußweg-Radius.

    🧑
    Singles
    38.4 %
    👩
    Junge Singles
    31.7 %
    👵
    Alleinstehende Se...
    19 %
    👫
    Junge Paare
    4.3 %
    💑
    Paare
    3.2 %
    🧑
    39,2 %

    Singles

    Alter: 36-65 Jahre · Familienstatus: Ledig · Ø HH-Größe: 1 Person

    Etablierte Berufstätige oder alleinstehende Personen, die Wert auf Unabhängigkeit, Komfort und Qualität legen.

    👩
    26,9 %

    Junge Singles

    Alter: bis 35 Jahre · Familienstatus: Ledig · Ø HH-Größe: 1 Person

    Berufstätig, in Ausbildung oder im Studium - urban geprägt, mobil und flexibel.

    👵
    19,0 %

    Alleinstehende Senioren

    Alter: 66+ Jahre · Familienstatus: Verwitwet/Ledig · Ø HH-Größe: 1 Person

    Wert auf Sicherheit, Barrierefreiheit und gute Infrastruktur in der direkten Umgebung.

    Neighbourhood & inbound moves

    Who lives around the property - and who is moving in?

    For every property, DeepImmo shows which person groups live in the immediate vicinity (5-minute walking radius) and which households are currently moving into the region. You immediately see which target groups are actually relevant on the ground.

    • Distribution of person groups in the neighbourhood
    • Comparison neighbourhood vs. inbound regions
    • 5-minute walking radius as micro-location analysis
    • Activate or exclude target groups with a click
    Nachbarschaft
    Zuzugsregionen

    Welche Personengruppen leben in unmittelbarer Nähe der Immobilie - innerhalb eines 5-Minuten-Fußweg-Radius.

    🧑
    Singles
    38.4 %
    👩
    Junge Singles
    31.7 %
    👵
    Alleinstehende Se...
    19 %
    👫
    Junge Paare
    4.3 %
    💑
    Paare
    3.2 %
    👨‍👩‍👧
    Familien mit Kind
    2 %
    👴
    Paare im Ruhestand
    0.7 %
    👶
    Junge Familien mit...
    0.5 %
    👨‍👩‍👧‍👦
    Ältere Mehrperson...
    0.2 %

    Target group recommendation

    Automatic suggestions for the matching buyers.

    Based on location, price level, property attributes and market data, DeepImmo recommends the most likely target groups - including share, socio-demographics and short profile. Individually adjustable and combinable.

    • Recommendation of the most fitting target groups per property
    • Share of each target group in neighbourhood and inbound moves
    • Short profiles with age, family status and household size
    • Manual adjustment and combination at any time
    🧑
    39,2 %

    Singles

    Alter: 36-65 Jahre · Familienstatus: Ledig · Ø HH-Größe: 1 Person

    Etablierte Berufstätige oder alleinstehende Personen, die Wert auf Unabhängigkeit, Komfort und Qualität legen.

    👩
    26,9 %

    Junge Singles

    Alter: bis 35 Jahre · Familienstatus: Ledig · Ø HH-Größe: 1 Person

    Berufstätig, in Ausbildung oder im Studium - urban geprägt, mobil und flexibel.

    👵
    19,0 %

    Alleinstehende Senioren

    Alter: 66+ Jahre · Familienstatus: Verwitwet/Ledig · Ø HH-Größe: 1 Person

    Wert auf Sicherheit, Barrierefreiheit und gute Infrastruktur in der direkten Umgebung.

    Marketing that hits the bullseye.

    The target group finder turns every property into a precisely targeted campaign - instead of scattering effort.

    Maklerhaus 1Maklerhaus 2Maklerhaus 3Maklerhaus 4Maklerhaus 5Maklerhaus 6Maklerhaus 7Maklerhaus 8Maklerhaus 9Maklerhaus 10Maklerhaus 11Maklerhaus 12Maklerhaus 13Bartz Immobilien
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    Frequently asked questions

    Target-group analyses help show owners who is likely to buy their property and how that target group can be reached. This makes marketing strategies more concrete and easier to follow. DeepImmo supports agents with data-driven target-group analyses and demand models.

    Depending on property type, relevant target groups differ significantly. A single-family home often appeals to families, while condominiums can be attractive to investors, singles or seniors. DeepImmo analyses potential buyer groups and shows which target groups demonstrate the highest demand for a property.

    Demand for a property depends on location, property type, price level and target group. Decisive is not only the number of potential buyers but also their purchasing power and search behaviour. DeepImmo analyses demand potentials and helps agents better assess a property's market attractiveness.

    Relocation dynamics emerge from changes in the labour market, population structure or housing supply. These developments influence both supply and demand in the real estate market. DeepImmo analyses regional movement patterns and makes relevant changes visible.

    Owners are primarily interested in information relevant to their personal situation. This includes current market prices, price trends, comparable properties, competing offers, demand potentials, financing conditions, buyer groups and marketing duration. The more specific and local the information, the higher its relevance. DeepImmo bundles this data in one platform and enables agents to provide owners with a well-founded decision basis.