Demand potential calculator

    How many buyers are statistically waiting for this property?

    Based on income and target group profile, DeepImmo calculates how many households realistically qualify as buyers - and how that potential is developing.

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    1

    Umzüge in die Nachbarschaft

    ···

    Um das lokale Nachfragevolumen potenzieller Käufer zu schätzen, wird ermittelt, wie viele Haushalte in den letzten 12 Monaten in die direkte Umgebung gezogen sind.

    270

    Haushalte

    100 %
    2

    Potenzielle Käuferhaushalte

    ···

    Unter Berücksichtigung von lokalen und zugezogenen Kauf- und Mietinteressenten wird ermittelt, welcher Anteil dieser Umziehenden eine hohe Kaufwahrscheinlichkeit aufweist.

    149

    Haushalte

    55 %

    Local demand volume

    Moves and buyer interest in the neighbourhood.

    The starting point of every demand analysis: how many households have moved into the neighbourhood over the past 12 months - and how many of them have a high purchase probability?

    • Move volume of the last 12 months per neighbourhood
    • Share of buyer prospects among the movers
    • Local and incoming prospects considered
    • Solid basis for every further filter
    1

    Umzüge in die Nachbarschaft

    ···

    Um das lokale Nachfragevolumen potenzieller Käufer zu schätzen, wird ermittelt, wie viele Haushalte in den letzten 12 Monaten in die direkte Umgebung gezogen sind.

    270

    Haushalte

    100 %
    2

    Potenzielle Käuferhaushalte

    ···

    Unter Berücksichtigung von lokalen und zugezogenen Kauf- und Mietinteressenten wird ermittelt, welcher Anteil dieser Umziehenden eine hohe Kaufwahrscheinlichkeit aufweist.

    149

    Haushalte

    55 %

    Budget filter

    Identify buyers with the matching budget.

    Not every interested buyer can afford your property. Based on income data and current financing conditions, demand is narrowed down to the realistically solvent buyer segment.

    • Income-based assessment of purchasing power
    • Current rate and financing environment considered
    • Realistic affordability of the monthly payment
    • Argumentation base for the pricing strategy
    3

    Käufer mit passendem Budget

    ···

    Basierend auf lokalen und zuziehenden Einkommensdaten und aktuellen Finanzierungsbedingungen wird ausgewertet, wie viele dieser potenziellen Käufer die monatliche Finanzierung der Immobilie zahlen können.

    10.914 € pro Monat

    Zur Finanzierung erforderliches Nettoeinkommen

    13
    1000.000 €
    800.000 €
    600.000 €
    400.000 €
    200.000 €
    0 €
    801.630 €
    2.000 € bis
    2.500 €
    2.500 € bis
    3.000 €
    3.000 € bis
    4.000 €
    4.000 € bis
    5.000 €
    5.000 € bis
    7.000 €
    mehr als
    7.000 €

    Monatliches Netto-Haushaltseinkommen

    Finanzierbarer Kaufbetrag
    Potenzielle Käuferhaushalte
    Zu finanzierender Kaufbetrag

    13

    Haushalte

    4,8 %

    Target group match

    Buyers from the matching target group.

    In the final step demand is narrowed down to the target group that fits the property - so you know the true buyer potential of your listing.

    • Match with the property-specific target group
    • Defensible number of realistic buyers
    • Owner-ready visualisation
    • Ready to use in the acquisition meeting
    4

    Käufer aus der Zielgruppe

    ···

    Unter Berücksichtigung der für das Objekt passenden Zielgruppe kennen wir nun das Potenzial der Haushalte, die zu dieser Immobilie passen.

    12

    Haushalte

    4,4 %

    Pricing strategy with a hard data foundation.

    The demand potential calculator makes market momentum visible - and turns it into confident recommendations.

    Jürgen Borgfeldt

    I love DeepImmo's tools, especially the acquisition calculator!

    With this tool I can perfectly argue my valuation price and convincingly show owners why that price is the right one.

    Jürgen Borgfeldt

    Real estate agent

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    Frequently asked questions

    Demand for a property depends on location, property type, price level and target group. Decisive is not only the number of potential buyers but also their purchasing power and search behaviour. DeepImmo analyses demand potentials and helps agents better assess a property's market attractiveness.

    Depending on property type, relevant target groups differ significantly. A single-family home often appeals to families, while condominiums can be attractive to investors, singles or seniors. DeepImmo analyses potential buyer groups and shows which target groups demonstrate the highest demand for a property.

    Target-group analyses help show owners who is likely to buy their property and how that target group can be reached. This makes marketing strategies more concrete and easier to follow. DeepImmo supports agents with data-driven target-group analyses and demand models.

    Relocation dynamics emerge from changes in the labour market, population structure or housing supply. These developments influence both supply and demand in the real estate market. DeepImmo analyses regional movement patterns and makes relevant changes visible.

    Owners want to understand: What is my property worth? How is the market developing? How strong is demand? How long does a sale take? Which buyers are relevant? The better these questions are answered, the more likely owners are to build trust in the agent. DeepImmo provides exactly this information on a data-driven basis.